Writing
for B2B operators.
Strategic essays, playbooks, and teardowns for founders and CMOs building modern B2B companies. No listicles. No AI slop. Just the thinking we'd want to read if we were on the other side of the table.
AI Automation
How B2B teams are actually shipping AI systems in production — what works, what fails, and where the ROI compounds. Written for owners who've been burned by a demo that didn't survive Monday morning.
The AI Automation Roadmap: What B2B Owners Should Build First (and Last) in 2026
An honest sequencing guide. Which automations pay back in 90 days, which are worth the capital, and which you should stop considering entirely.
Why Most B2B AI Agents Fail in Production — And How to Build One That Doesn't
The demo looked great. Six weeks later, accuracy is at 40% and your team trusts nothing it outputs. Here's what you missed — and the eval pattern that fixes it.
From Busywork to Pipeline: A B2B Owner's Guide to Workflow Automation ROI
A simple framework for deciding what to automate, what to leave alone, and how to calculate payback before you spend a dollar on orchestration tooling.
SEO & AEO
Search changed. Your buyers ask Claude, ChatGPT, and Perplexity before they ever open Google. We dig into what that means for B2B demand — and the technical, content, and citation work that wins in both surfaces.
AEO vs SEO: How B2B Buyers Actually Search in the Age of ChatGPT
The SEO playbook that worked in 2020 will not survive the next two years. Here's what changed, what's still true, and how to build for both surfaces without doubling your budget.
The Technical SEO Foundations Every B2B Website Gets Wrong
Crawl budget, rendering, schema, Core Web Vitals. The five technical failures we see on nine out of ten B2B sites — and a prioritized fix list.
Programmatic SEO for B2B: Scaling Content Without the Quality Tax
Most programmatic SEO is content spam with a fresh coat of paint. Here's how to scale the long-tail properly — with editorial QA gates and an actual defensible moat.
Digital Marketing
Brand, demand, content — the disciplines that compound when B2B markets get harder. Field notes from the work we ship every week for companies trying to stand out in categories that sound the same.
Why B2B Demand Gen Is Broken (And What's Replacing It)
The 2018 playbook — gated ebooks, retarget to demo — stopped working two years ago and nobody's told your board. Here's what the next decade looks like.
B2B Brand Positioning: The 90-Day Reset That Compounds for Years
If your sales reps can't repeat your positioning, your marketing is decorative. A 90-day method to find your category's sharp idea — and make it stick.
The B2B Content Engine: Building Thought Leadership That Drives Pipeline
Most B2B content is shaped by SEO first and ideas second. Invert it. A repeatable system for publishing opinions your market can't ignore — and tying it to revenue.