What is meant by Branding?
Branding vs Marketing is a long debate. When we use the word ‘branding’, we essentially mean a marketing practice of any company where they aim to assign a name, symbol, design or object that is easy identifiable to their company. This helps distinguish their product from competitors and makes it easier for customers and clients to have a memorable, or lasting, impression of your brand.
Your brand is created to be a true reflection and representation of your business and how you wish to be known in the market. There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation and logo. All of these elements work together to create one unique and (hopefully) attention-grabbing professional profile.
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness.
Branding vs Marketing
Branding vs marketing are concepts that encompass so many overlapping aspects, it’s hard to nail down exactly where one stops and the other begins.
Despite all the information via blogs, podcasts, and books about branding and marketing most entrepreneurs and freelancers are still unclear on what exactly a brand is, how it’s different from marketing, and how the two must support each other to increase sales.
The two efforts work together to produce the best results, and neither is fully effective when it is not supported by the other.
Not-so-Good Short Cut
Most people go straight to marketing. They hire a marketing company, bypassing the branding element because they need sales now, and branding feels like a “nice to have”.
Our team at Finyki knows that branding is as important to your company as marketing is. We have always put the strongest efforts into building the best foundation for your company which includes equal time spent on branding the image and marketing the word.
Branding takes a bit more work and insight into who you’re trying to serve, how you want them to see you, and how you’d like them to relate your business to their needs. It’s not about creating a brand that’s different just for the sake of being different.
It means getting to the heart of what makes you awesome, why people have wanted to hire you in the past, and why they should want to hire you in the future. And then, you’ll take that and turn it into a noticeable, memorable, shareable brand that can carry your marketing from point to point and make all the right connections.
Once you nail your brand message, it can and should direct all your marketing efforts so that your brand will be consistent in every aspect of your business.
How we can help?
The following are some of the aspects of branding and marketing that experts at Finyki have in their skill set which your company can benefit from:
Gets Recognition
The most important reason branding is important to a business is that it is how a company gets recognition and becomes known to the consumers. The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company.
This is why a professional logo design should be powerful and easily memorable, making an impression on a person at first glance. Printed promotional products are a way of getting this across.
Increases Business Value
Branding is important when trying to generate future business, and a strongly established brand can increase a business’s value by giving the company more leverage in the industry.
This makes it a more appealing investment opportunity because of its firmly established place in the marketplace.
Generates New Customers
A good brand will have no trouble drumming up referral business. Strong branding generally means there is a positive impression of the company amongst consumers, and they are likely to do business with you because of the familiarity and assumed dependability of using a name they can trust.
Once a brand has been well-established, word of mouth will be the company’s best and most effective advertising technique while getting support from digital marketing mediums.
Improves Employee Pride and Satisfaction
When an employee works for a strongly branded company and truly stands behind the brand, they will be more satisfied with their job and have a higher degree of pride in the work that they do.
Working for a brand that is reputable and help in high regard amongst the public makes working for that company more enjoyable and fulfilling. Having a branded office, which can often help employees feel more satisfied and have a sense of belonging to the company, can be achieved through using promotional merchandise for your desktop.
Creates Trust within the Marketplace
A professional appearance and well-strategized branding will help the company build trust with consumers, potential clients and customers. People are more likely to do business with a company that has a polished and professional portrayal.
Being properly branded gives the impression of being industry experts and makes the public feel as though they can trust your company, the products and services it offers and the way it handles its business.
Finyki recognizes that many businesses can benefit from working with a group of experienced marketers. We know how to market for established businesses, and we know it well. We take a client-first approach and create a fully custom marketing strategy based on your current and long-term goals.