01 SEO & AEO use cases

Ten ways B2B
teams actually win
in modern search.

Answer engines changed what search looks like. But the fundamentals — crawl, index, trust, cite — still decide who shows up. These are the ten SEO and AEO patterns we've shipped for B2B teams in 2025–26, each with what they replace and the typical gain.

02 The playbook

Ten SEO + AEO patterns.
One compounding system.

We run technical, content, and answer-engine optimization as one program — because fragmenting them is how B2B teams waste budget.

01
AEO

AEO Citation Monitoring

A prompt bank of 100–200 buyer-intent queries run weekly across ChatGPT, Claude, Perplexity, Gemini, and Copilot. We track whether your brand is named, cited, and described accurately — and ship the content changes that move the needle.

Replaces
Manually checking AI engines ad-hoc or not at all
Typical gain
4.2× AEO citation share in 6 months
Do it for us
02
Technical

Technical SEO Audit & Remediation

Crawl, indexation, Core Web Vitals, JavaScript rendering, schema — the unsexy foundation that determines whether anyone can see your site. We fix the five failures we find on 9-of-10 B2B sites, prioritized by impact.

Replaces
SEO slipping as dev ships new features
Typical gain
+58% organic at 12 months · zero new pages
Do it for us
03
Programmatic

Programmatic SEO Buildout

Long-tail landing pages generated from your proprietary data, shaped by editorial templates, gated by human QA. The defensible version that survives Google's Helpful Content reviews — not the content-spam version that doesn't.

Replaces
Blog-post treadmill or content-spam generation
Typical gain
10k+ monthly organic visits within 7 months
Do it for us
04
International

International SEO Setup

hreflang done properly, geo-targeting aligned to your sales territories, localization that doesn't read like Google Translate with a serif font. Multi-region, multi-language, multi-ccTLD — architected once to run without leaks.

Replaces
Duplicate-content risk and geo-targeted traffic leaks
Typical gain
+40–80% in-country organic per market
Do it for us
05
Authority

E-E-A-T & Authority Building

Topical-cluster architecture, author-graph schema, digital PR for earned links. Google and LLMs both reward demonstrated expertise — we make the signals explicit and verifiable.

Replaces
Thin content that can't rank on anything competitive
Typical gain
DR +10–20 points in 12 months · real earned links
Do it for us
06
Strategy

Intent-Mapped Content Strategy

We map your buyer's actual decision journey to a keyword universe — then prioritize content by pipeline impact, not just search volume. The result: organic traffic that converts, not just scrolls.

Replaces
Keyword lists divorced from the funnel
Typical gain
2× conversion rate from organic traffic
Do it for us
07
Analytics

SEO Data Warehouse & Reporting

Search Console + dbt + BigQuery + Looker. A warehouse-native SEO stack that lets you slice organic performance by segment, product, region, and revenue — not just "clicks last 28 days."

Replaces
Siloed GSC reports and disconnected dashboards
Typical gain
Revenue-tied organic attribution, CFO-defensible
Do it for us
08
Competitive

Competitive SEO Intelligence

Continuous gap analysis, SERP feature monitoring, and competitor content teardowns — surfaced as a weekly ops doc your content team actually uses. We turn competitor wins into your next quick wins.

Replaces
Occasional Ahrefs check that informs nothing
Typical gain
3–5 defensible quick wins per quarter
Do it for us
09
Schema

Schema & Rich Results Optimization

JSON-LD generated from your CMS and validated in CI — Article, Product, FAQPage, HowTo, Organization. The structured-data layer that earns featured snippets, rich results, and LLM citation confidence.

Replaces
Missing or invalid schema — or schema done once, stale now
Typical gain
Featured snippet + AI Overview inclusion on high-value queries
Do it for us
10
Migration

Site Migration SEO

Platform moves — WordPress → Next.js, custom → headless, domain changes — without ranking collapse. Redirect mapping, pre- and post-migration crawls, and live monitoring to catch issues within hours, not weeks.

Replaces
Migrations that tank traffic for 6–12 months
Typical gain
<10% traffic dip at day 30, full recovery at day 90
Do it for us
Keep reading

More from the field.

Websites · 05

Websites

Sites that ship pipeline — not rebrands with new navigation.

Read Content · 02

Content & Thought Leadership

Programs that compound — not content calendars that fill slots.

Read Demand · 03

Demand & Growth

Pipeline programs built on first-party signal — not vanity MQLs.

Read Brand · 01

Brand Positioning

How B2B teams sharpen a story — and make it survive the GTM handoff.

Read
Ready to ship

Something here
look like you?

Pick the use case that's closest to where you're stuck. We'll send back a one-page scope — what we'd build first, what it would cost, and what payback looks like.

Do it for us