01 Websites use cases

Ten ways B2B
teams rebuild
their sites.

The site is still your highest-leverage brand surface. These are the ten engineering, design, and performance patterns we ship most often — from headless rebuilds to AI personalization to the unsexy performance work that moves every downstream metric.

02 The playbook

Ten website patterns.
Engineered, not assembled.

Every build ships with a component library, a design system, and CI-tested schema — so marketing can ship the next page without calling engineering.

01
Rebuild

Marketing Site Rebuild

A full marketing-site rebuild on Next.js + Sanity (or Payload). Component-driven, edge-rendered, marketer-editable. We design and ship in parallel — hero and pricing live in week 6, not week 16.

Replaces
Legacy WordPress held together by forgotten plugins
Typical gain
-94% page launch time · Lighthouse 98
Do it for us
02
Design System

Design System Buildout

A Figma library that maps 1:1 to the production component library — tokens, variants, motion, and documentation so every page shipped stays on-brand by default.

Replaces
Copy-paste page builds and inconsistent brand surfaces
Typical gain
New page in 3 hours vs 3 weeks
Do it for us
03
Personalization

AI-Powered Site Personalization

Above-the-fold that adapts to firmographic, behavioral, and referral signals — rendered at the edge, so it doesn't break your Core Web Vitals. Instrumented with A/B tests to prove conversion impact.

Replaces
Same page served to every visitor, regardless of fit
Typical gain
2–3× demo conversion rate on high-intent traffic
Do it for us
04
Performance

Core Web Vitals Optimization

LCP, INP, CLS — fixed at the root. Third-party script audit, edge hosting, font subsetting, image pipeline. The unglamorous work that quietly lifts every downstream metric.

Replaces
Slow sites silently bleeding organic traffic and conversion
Typical gain
LCP <1.5s · INP <200ms · CWV green zone
Do it for us
05
CMS

Headless CMS Migration

From monolithic WordPress or custom CMS to Sanity / Contentful / Payload. Preview environments, versioned schema, and editorial workflows that marketing teams actually use.

Replaces
CMS that marketing can't touch without a dev ticket
Typical gain
Marketing ships pages independently · CI-tested schema
Do it for us
06
CRO

Conversion Rate Optimization Program

Weekly test cadence on hero, pricing, demo flow, and nurture pages. Priority queue, experiment doc, a graveyard for what didn't work. Shared with your team, not hoarded.

Replaces
"Launch and hope" with no experimentation culture
Typical gain
20–40% CVR lift across primary pages in year one
Do it for us
07
Accessibility

Accessibility Remediation

WCAG 2.2 AA audit and remediation — semantic HTML, focus states, contrast, keyboard navigation, screen-reader flow. Built into CI so new pages don't regress.

Replaces
Legal exposure and silently excluded buyers
Typical gain
100% AA compliance · broader reachable audience
Do it for us
08
Product UX

Interactive Product Demos

In-page interactive product experiences — guided walkthroughs, embedded sandboxes, configurable demos that replace the 30-minute video nobody watches. Built as a shared component system.

Replaces
Static product videos with 12% completion rates
Typical gain
3–5× trial signup / demo request rate
Do it for us
09
Localization

Multi-Region Localization

Language + region specific content, hreflang done right, ccTLD or subfolder strategy matched to your sales territory. Localization that reads native — not Google-Translated.

Replaces
English-only site serving markets that prefer their language
Typical gain
+30–60% conversion lift in non-English markets
Do it for us
10
Developer Docs

Developer Docs & API Portals

Docs sites with live code examples, API reference, authentication flows, and changelog. Built for developer activation — not handed off as a static PDF.

Replaces
Stale PDFs, scattered README files, tribal knowledge
Typical gain
2–3× developer activation · fewer support tickets
Do it for us
Keep reading

More from the field.

SEO · 04

SEO & AEO

Organic growth in the age of answer engines. Honest numbers.

Read Brand · 01

Brand Positioning

How B2B teams sharpen a story — and make it survive the GTM handoff.

Read Content · 02

Content & Thought Leadership

Programs that compound — not content calendars that fill slots.

Read Demand · 03

Demand & Growth

Pipeline programs built on first-party signal — not vanity MQLs.

Read
Ready to ship

Something here
look like you?

Tell us what's broken on the current site — or what you're trying to build next. We'll send back a one-page scope and an honest timeline.

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