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Google Ads/PPC Management

Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business or brand, but aren’t sure where to start, you’ve come to the right place!
Finyki has a team of web marketing experts ready to help you get your business where it needs to go – and that can’t happen without some good old fashioned advertising.
Let us walk you through some of the fundamentals of Google Ads PPC.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties. Conducting PPC marketing through Google Ads is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads.

Finyki’s 4 Step Expertise in Delivering Results

Though there are multiple factors involved in a successful PPC campaign, the focus of Finyki’s team lies in the following:

Keyword Relevance

Having the right keywords and proper text is of fundamental importance in PPC.

Landing Page Quality

We make sure that our landing pages are packed with persuasive and relevant content which is a clear call-to-action and is tailored to the specific search queries.

Quality Score

Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.

Creativity

Rest assured that at Finyki you will get the best brains working on the most out-of-the-box ideas to ensure your ads demand clicks.

TECHNOLOGIES WE USE FOR PPC MANAGEMENT

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