SEO Audit: To create a work plan & checklist
Basic: Title tags, meta descriptions, alt-tags etc.
Technical SEO: Page Speed Optimisation, 4xx errors etc.
Content Optimisation: Keyword research & write-up.
User Experience: Conversion Focused Page Design
Local SEO: Local listings & GMB Optimisation
Off-Site SEO: Outreach, PR, HARO, Guest Posts etc.
What Exactly is SEO?
SEO or Search Engine Optimization is the name given to activity that attempts to improve search engine rankings. In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analyzing the number and quality of links from other web pages. In simple terms your web pages have the potential to rank in Google™ so long as quality web pages link to them.
How to rank higher in Google™ with Finyki Digital
Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It’s that simple and we can definitely help you!
Search Engine Optimization or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders its SEO.
Ask some SEO companies about SEO and they’ll try and blind you with science and confuse you into thinking it is rocket science. Look up SEO online and two hours later you’ll be none the wiser. However, not here at Finyki. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why.
How Does Google™ Rank Pages?
Google™ promotes authority pages to the top of its rankings so it’s your job to create pages that become authority pages. This involves writing content people find useful because useful content is shared in blogs, twitter feeds etc., and over time Google™ picks up on these authority signals. This virtuous circle creates strong and sustainable Google™ rankings.
How Do I Get Links?
Links are important but don’t confuse quality with quantity and don’t think about links in isolation from your content. It’s vital to understand that having great content massively increases your chances of securing natural links from quality relevant pages. These links will help you the most.
In simple language if you have something worth linking to, you might secure links worth having. Great sites don’t link to poor quality content, why would they?
Finyki is a growth focused digital marketing agency in Pakistan, UAE & US that has been delivering results and managing brands very efficiently. Moreover, we have successfully executed more than 93+ projects throughout the world.
US | UAE | PK
CEO: Rabia Naz Ali
+971-5646-99542
hello@finyki.com
finykimedia@gmail.com
Automated page speed optimizations for fast site performance
