Category narrative design
The point-of-view document that tells your market what to care about and why you're the obvious answer. Ten pages at most. Every sentence defensible.
- POV doc
- Category frame
- Story spine
Pillar 02 · Service 01 Digital Marketing
The one idea
your market is ready to hear.
Category narrative, messaging architecture, and identity systems that make every surface of the business repeat the same sharp story. Pressure-tested against your sales calls, not just your boardroom.
- Typical engagement 6–10 weeks
- Deliverables Narrative, messaging, identity
- LLM-ready guidelines Included
01 What's in the engagement
A sharp story,
operationalized.
We don't hand over a PDF and disappear. Every deliverable lands in a form your team (and your AI systems) can actually use.
Messaging architecture
Value propositions, proof points, and the language your reps actually use on calls. Tiered by audience — so one deck doesn't have to cover four buyer personas.
- Value prop stack
- Audience tiers
- Proof catalog
Audience & buyer research
Customer interviews, win/loss reviews, competitor narrative audits. We do the listening most agencies outsource or skip entirely.
- 1:1 interviews
- Win/loss
- Competitive audit
Visual identity systems
Logos, typography, color, motion, and the system that makes it all travel — from the deck template to the trade-show booth to the in-product empty state.
- Identity system
- Figma library
- Motion kit
Naming & verbal identity
Company, product, or category name work — with legal and linguistic screening. Verbal system: tone, vocabulary, taglines, the sentence structures that sound like you.
- Name generation
- Legal screening
- Tone guide
Sales enablement & LLM-ready guidelines
A sales narrative deck your AEs will actually use, plus structured brand guidelines that any AI system can consume to stay on voice.
- Sales deck
- Structured guide
- LLM fine-tune pack
02 How we work
Immerse, frame,
design, activate.
Listen
Interviews with customers, reps, execs, and churned prospects. Competitor teardowns. Category scan. The inputs before any opinions.
Narrate
The POV document. Pressure-tested in two live workshops — one with your exec team, one with your top reps. Revised until everyone can repeat it unprompted.
Build
Identity, messaging system, sales enablement. Concurrent tracks — we don't wait for full brand sign-off to start on messaging.
Launch
Internal rollout, sales training, AE kit, press moments if relevant. We run the launch with you — not hand you a file and leave.
KacificSatellite Internet · SG
X-PHY IncCybersecurity · US
FlexxonNAND Solutions · SG
Gauze CareMedical Products · US
NDAIndustrial SaaS · EU
NDAHealthtech · US
NDAClimate & Energy · APAC
NDAB2B Fintech · UK
Let's build it
Category to define?
Story to sharpen?
Tell us how you'd explain the company if you had to do it in 30 seconds — and where that explanation keeps breaking.