Paid search & social
LinkedIn, Google, programmatic, Reddit — wherever your ICP actually is. Creative, bidding, and ICP-level suppression tuned weekly, not quarterly.
- Google / Bing
- Reddit / niche
Pillar 02 · Service 03 Digital Marketing
Programs tied
to revenue, not reach.
Full-funnel B2B demand with AI-powered targeting on the capture side and patient brand investment on the awareness side — instrumented end-to-end so every dollar is accountable to the number.
- Typical engagement Quarterly
- Attribution Warehouse-native
- Reporting cadence Weekly
01 What's in the engagement
Full funnel.
One accountability.
Paid, organic, lifecycle, and field — run by one pod with one revenue number to hit. No "our channel is working; must be someone else's problem."
Account-based marketing
Tiered ABM programs for 1:1, 1:few, and 1:many. AI scoring picks the targets; we orchestrate the creative, advertising, field, and sales plays around them.
- 1:1 plays
- 1:few pods
- 1:many at scale
Lifecycle & nurture
Welcome, onboarding, activation, expansion, win-back. Real triggers from your product and CRM — not "haven't opened an email in 30 days."
- Behavioral triggers
- Multi-channel
- Revenue-tied
Event & field marketing
Trade shows, dinners, roadshows, partner events — planned and executed with pipeline instrumentation so you can tell a $40K dinner from a $400K one.
- Plan / execute
- Lead instrumentation
- Follow-up sequences
Conversion experimentation
Weekly test cadence on hero, pricing, demo flow, and nurture streams. Priority queue, learnings doc, and a graveyard for the tests that didn't work — all shared with your team.
- Weekly tests
- Learnings doc
- Priority queue
Exec reporting & forecasting
Weekly pipeline call-ready numbers, monthly exec dashboard, quarterly planning artifact. If it doesn't help leadership make a decision, we don't build it.
- Weekly call
- Exec dash
- QBR pack
02 How we operate
Quarterly rhythm.
Weekly cadence.
Plan
Quarterly planning session sets the revenue target, the hypotheses, and the budget split across channels. Leadership signs off before we spend a dollar.
Run
Weekly standup, weekly optimizations, weekly pipeline review. Our operators embed with your team — in Slack, in the standup, on the pipeline call.
Review
Monthly deep dive on what's working, what's not, what to double down on, what to kill. Shared with leadership; not buried in a report.
Re-plan
QBR against the number. Next-quarter hypotheses. Budget re-allocation. We show our math — every time.
Proof
X-PHY Inc — paid program.
- 5.2×Non-branded organic
- +68%Qualified demos
- 3.0×ROAS on paid
KacificSatellite Internet · SG
X-PHY IncCybersecurity · US
FlexxonNAND Solutions · SG
Gauze CareMedical Products · US
NDAIndustrial SaaS · EU
NDAHealthtech · US
NDAClimate & Energy · APAC
NDAB2B Fintech · UK
Let's build it
Number to hit.
Quarter to make.
Tell us the pipeline gap and where you've been trying to fill it. We'll send back a honest read on what we'd do differently.