Web strategy & IA
Audience mapping, page-level hypotheses, and an information architecture that matches how buyers actually navigate — not how your org chart is drawn.
- Audience map
- IA
- Page briefs
Pillar 02 · Service 02 Digital Marketing
Complex products,
obvious websites.
Strategy, design, and engineering under one roof. Headless CMS, sub-second performance, AI personalization where it earns its place, and a component library your marketing team can actually ship against.
- Typical engagement 10–18 weeks
- Target Lighthouse 95+
- Accessibility WCAG 2.2 AA
01 What's in the engagement
A platform, not
a brochure.
We don't ship one-off pages. Every website we deliver is a system — so your team can launch the next landing page in three hours, not three weeks.
Design systems at scale
A Figma library that matches the component library 1:1. Tokens, variants, documentation — so every page your team ships stays on-brand by default.
- Tokens
- Component library
- Figma ↔ code
Headless CMS engineering
Next.js or Astro on the front end, Sanity / Contentful / Payload on the back. Edge-rendered, versioned, previewable — and editable by marketers, not engineers.
- Next.js / Astro
- Sanity / Payload
- Preview deploys
Interaction & motion design
Motion that earns its place — signaling hierarchy, guiding attention, rewarding interaction. No decorative parallax for parallax's sake.
- Framer Motion
- Scroll interaction
- GSAP
Conversion UX & personalization
A/B framework, conversion instrumentation, and firmographic / behavioral personalization where it earns its weight. Not every page needs it — but the hero on pricing does.
- Experimentation
- Personalization
- Analytics wired
Performance & accessibility
Sub-second loads, Core Web Vitals in the green, WCAG 2.2 AA tested. Performance is the feature buyers don't thank you for — but notice when it's broken.
- CWV
- WCAG 2.2 AA
- CDN / edge
02 Stack
Modern, sustainable, well-documented.
We default to the stack we can hand over cleanly. If your team is on WordPress, we can make it sing. If you're greenfield, we lean Next.js + headless.
Next.jsFramework
AstroContent-first
SanityHeadless CMS
PayloadSelf-hosted CMS
Vercel / CloudflareHosting & edge
Tailwind + CSSStyling
Framer Motion / GSAPMotion
StorybookComponent docs
03 How we ship
Plan, design, build,
launch, operate.
Strategy
Audit of the current site, audience research, competitive teardowns, page-level briefs. Foundation before pixels.
Design
Key pages first — hero, product, pricing, case study. Design system built alongside, not retrofitted after.
Ship
Engineering in parallel with design. CMS schema, preview environments, QA at every merge. Launch-ready two weeks early.
Iterate
Post-launch experimentation program, quarterly CRO sprints, and a component-library backlog that keeps the system sharper than the market.
Proof
Kacific — enterprise site rebuild.
- 2.8×Organic traffic
- +41%Enterprise inquiries
- 11Top-3 rankings
- -34%CPL (paid)
KacificSatellite Internet · SG
X-PHY IncCybersecurity · US
FlexxonNAND Solutions · SG
Gauze CareMedical Products · US
NDAIndustrial SaaS · EU
NDAHealthtech · US
NDAClimate & Energy · APAC
NDAB2B Fintech · UK
Let's build it
Website no longer
matching the company?
Send us the URL and what's bothering you. We'll send back a candid teardown — and where we'd start if we were you.