02 UAE Verticals · Financial Services

Marketing & AI for
financial services & fintech.

We run compliance-aware marketing and AI automation for UAE financial services — DIFC and ADGM fintechs, payment firms, and institutions — where every asset survives a legal review and every deployment survives a regulator on Sunday morning.

DIFCFinancial free zone ADGMAbu Dhabi DMCCFree zone · Dubai Hub71Tech · Abu Dhabi Dubai Internet CityTech hub JAFZATrade · Jebel Ali Smart DubaiGovTech DAFZAAirport free zone

UAE fintech is built on trust, on both sides.

Your buyer is a committee — risk, compliance, finance, and product. Winning takes a content program the CRO forwards internally and an onboarding copilot the same CRO will sign off for production. Most agencies do one of those, not both.

We scope the control framework first — CBUAE, DIFC DFSA, or ADGM FSRA, plus UAE PDPL and data-residency — then design the content, the campaigns, and the deployment to fit it. KYC and onboarding copilots, AML alert triage, and reconciliation automation, all with the audit trail your regulator and your auditor actually ask for.

Finyki is remote-first, working UAE hours in GST. We staff senior-only on financial engagements — nobody learning compliance on your data or your brand — and price in AED.

02 What we run in Financial Services & Fintech

Service shapes across marketing
and AI, tuned to UAE finance.

Every engagement scopes against the control framework your risk team enforces — on the marketing and the automation alike.

01 · Content

Trust-first content & AEO

Technical deep-dives, compliance explainers, and AEO content that lands in the answer engines UAE CROs and CFOs now use to shortlist vendors. Legal-reviewable, citation-first.

02 · Demand

Committee-buying ABM

Multi-persona ABM reaching CRO, CFO, Head of Compliance, and Head of Product at the same DIFC / ADGM account. LinkedIn, search, and event activation scoped against pipeline.

03 · Onboarding AI

KYC & onboarding copilots

Document extraction, Emirates ID and passport verification, sanctions screening, and risk scoring wired into your onboarding flow. Human-in-the-loop for edge cases; full audit trail on every decision.

04 · Risk AI

AML & transaction-monitoring agents

Second-line agents that triage alerts before an analyst sees them — with citations, false-positive feedback, and a model registry your risk committee can explain to the CBUAE or DFSA.

05 · Ops AI

Reconciliation & back-office automation

The overnight spreadsheet workflow your ops team runs — replaced with a monitored pipeline that flags exceptions to a human rather than creating them silently.

06 · Website

Compliance-aware product site

Product-marketing surfaces with content-approval workflows, legal-review gates, and audit trails baked in — so marketing ships without breaking a compliance control.

Why most UAE fintech agencies plateau.

Marketing got approved, the AI didn’t. Or vice versa. You can’t retrofit DFSA, FSRA, or PDPL around a live system. We scope the control framework first, then design the content, the campaigns, and the deployment to fit it.

Generic content the CRO deletes on sight. Financial buyers smell marketing slop faster than anyone. Every asset has to survive ‘prove it’ — citation-first, source-linked, legally reviewable.

No eval harness, no audit trail. ‘The model was right 80% of the time’ is not an audit response. Every engagement ships with evals, a model registry, and documentation your auditor can read.

Vendor lock-in on regulated data. Your prompts, embeddings, logs, and ad accounts stay in your cloud, under your IAM, in-region. We don’t hold a copy.

03 Proof

Financial teams already operating
on what we built.

DIFC · Payments · Onboarding AI

NDA · Licensed Payments Firm

Replaced a manual onboarding queue with a KYC copilot that extracts and verifies documents, screens sanctions, and scores risk — human-reviewed at the edge, fully audit-traced for the DFSA.

  • -64%Onboarding time
  • +22%Straight-through
  • 100%Audit-traceable
ADGM · WealthTech · ABM + Content

NDA · WealthTech Platform

Rebuilt the technical content program and committee-level ABM, plus the reconciliation automation under the product. SOC 2 and FSRA-ready documentation shipped alongside.

  • +58%Organic pipeline
  • 3.1×Qualified meetings
  • FSRAReview-ready
How it works

From first call to live
system in six weeks.

Week 0

Scoping call

45 minutes, free. We find the right first lever — no slides.

Week 1

Written scope

One page: the metric, the plan, and the cost in AED.

Weeks 2–6

Build

Working output by week two, eval’d against real data.

Week 6+

Handover

Documented and owned by your team. Retainer optional.

04 Questions Financial Services & Fintech teams ask

Usually in this order.

How do you handle CBUAE, DFSA, or ADGM FSRA requirements?

Control-framework first. Every engagement starts by mapping the deployment and content pattern against the regulatory controls your risk team enforces. Model choice, data residency, eval design, and content-approval flows all fall out of that map.

Can AI be used for KYC or AML under UAE rules?

Yes, with constraints. Human-in-the-loop for material decisions, a full model registry, challenger models, and periodic fairness testing are table stakes. We design to the standard your regulator expects.

Where does our data live?

In your cloud accounts, in the region your data policy specifies — UAE / GCC residency where required. Embeddings, prompts, and logs stay inside that boundary; we never train on your data without an explicit written agreement.

How long does a compliant deployment take?

8–14 weeks for a first production system under a formal control framework. Marketing programs run in parallel — first compliance-reviewed content inside 4–6 weeks.

How much does it cost?

First production system typically AED 140k–350k depending on integration and control surface; retainers from AED 30k–80k / month. Excludes 5% VAT.

Your turn

Book the scoping
call.

Forty-five minutes, your agenda, no slides. You’ll leave with a clear read on the right first move for your Financial Services & Fintech team — and a rough shape for the engagement if there is one.