Customs & trade-document extraction
BOL, commercial invoice, packing list, and customs-declaration extraction with structured output and exception routing — tuned to the UAE / GCC document set, not a generic OCR wrapper.
04 UAE Verticals · Logistics
Marketing & AI for
logistics & trade.
We run B2B marketing and AI automation for UAE logistics and trade operators — freight forwarders, 3PLs, and platforms moving cargo through Jebel Ali, JAFZA, and DAFZA. Shipper-intent demand on one side; customs-document extraction, exception routing, and quoting copilots on the other.
DIFCFinancial free zone
ADGMAbu Dhabi
DMCCFree zone · Dubai
Hub71Tech · Abu Dhabi
Dubai Internet CityTech hub
JAFZATrade · Jebel Ali
Smart DubaiGovTech
DAFZAAirport free zone
UAE trade wins on clearance speed.
The UAE is a re-export hub — cargo moves fast or it costs money sitting in a yard. The operators who win clear documents faster, quote faster, and catch the exception before the demurrage clock starts. That’s an automation problem before it’s a headcount problem.
We build BOL, commercial-invoice, and customs-declaration extraction with structured output, exception-routing agents that surface the problem shipment before the SLA breach, and quoting copilots that draft against your rate card and capacity — reviewed by a human, never autonomous on a commercial commitment.
Finyki is remote-first in GST hours, fluent in the UAE trade stack — Mirsal / Dubai Customs flows, free-zone processes, and the EDI dialects carriers actually send. Priced in AED.
02 What we run in Logistics & Trade
Service shapes across marketing
and AI, tuned to UAE trade.
Every engagement targets a shipper search pattern and an operational exception — we ship both.
Exception triage & routing
Incoming event → classification → suggested action → human review → resolution, logged. Replaces the daily standup that surfaced the problem shipment 18 hours late.
Freight quoting & RFQ response
Agent-assisted quoting that drafts against your rate card, margin floor, and capacity. Edited by a human; never an autonomous commercial commitment.
Shipper-intent SEO & AEO
Search programs for lane, mode, and free-zone-specific shipper intent, AEO-tuned for the answer engines enterprise shippers now use to source 3PLs.
B2B demand for freight sales
LinkedIn, search, and targeted content reaching supply-chain leaders and shipper procurement across the GCC. Scoped against pipeline, not raw MQLs.
Booking & margin intelligence
A dashboard connecting quote to booking to margin — win-rate by lane, capacity utilisation, and a forecast operations and finance both trust.
Why most logistics automation stalls.
Demo on clean data. Production trade documents are filthy and inconsistent. The agent that hit 95% in the pilot hits 60% live unless it was built and eval’d on your actual document set. We build on the real thing.
Nobody integrated to the TMS or customs flow. An extraction agent that emails ops isn’t automation. Integration to the TMS, the customs flow, and the CRM is the whole job — we don’t skip it.
EDI treated as a conversion target. EDIFACT and the carrier dialects don’t disappear because you put an LLM in front of them. We treat EDI as a first-class input and build parsers that survive the inconsistencies.
ROI pitched as FTE cuts. Real payback is clearance cycle-time and demurrage avoided, plus booking-rate lift on shipper search — not headcount theatre. We scope for the former.
03 Proof
Trade teams already operating
on what we built.
Jebel Ali · Freight Forwarder · Documents + Exceptions AI
NDA · UAE Forwarder
Replaced an overnight manual triage workflow with document extraction and an exception-routing agent that surfaces the problem shipment before demurrage starts — humans resolve, the agent watches.
- -89%Decision lag
- 4.1×Docs / hour
- AED savedDemurrage
GCC · Digital Forwarder · Quoting AI + SEO
NDA · Digital Forwarder
Built the RFQ-response copilot drafting every tender against the rate card, plus the lane-intent SEO and demand program targeting enterprise shippers. Human reviewer per quote; zero autonomous sends.
- 4.4×Quotes / day
- +12ptsBid-win
- +52%Pipeline
▶ How it works
From first call to live
system in six weeks.
Week 0
Scoping call
45 minutes, free. We find the right first lever — no slides.
Week 1
Written scope
One page: the metric, the plan, and the cost in AED.
Weeks 2–6
Build
Working output by week two, eval’d against real data.
Week 6+
Handover
Documented and owned by your team. Retainer optional.
04 Questions Logistics & Trade teams ask
Usually in this order.
Do you handle UAE customs and free-zone documents?
Yes. We’ve built extraction and validation for customs declarations, commercial invoices, and packing lists tuned to the UAE / GCC document set and free-zone processes. Accuracy is gated on evals against your real documents.
Do you integrate with our TMS and the customs flow?
Yes — integration is more than half the work on a logistics engagement. We wire the TMS, the customs flow, and the CRM, document it, and hand it over.
Can agents send shipper-facing quotes autonomously?
No. Anything with a commercial commitment — quotes, SLA-bearing ETAs — gets a human reviewer. Informational updates can be autonomous with monitoring.
How much does a logistics engagement cost?
First production system typically AED 100k–280k; retainers from AED 25k–65k / month. The integration surface and document variety are the biggest variables. Excludes 5% VAT.
How fast is payback?
Document and exception automation usually show measurable cycle-time and demurrage impact inside 6–8 weeks. We scope against the metric your COO is graded on.
Your turn
Book the scoping
call.
Forty-five minutes, your agenda, no slides. You’ll leave with a clear read on the right first move for your Logistics & Trade team — and a rough shape for the engagement if there is one.