Buyer-intent & location SEO
Programmatic SEO for community, building, and off-plan intent — Dubai Marina, Business Bay, Saadiyat, payment-plan and ROI queries. AEO-tuned for the answer engines UAE buyers now use to shortlist.
01 UAE Verticals · Real Estate
Marketing & AI for
real estate & PropTech.
We run marketing and AI automation for UAE real-estate operators — developers, brokerages, and PropTech platforms working Dubai and Abu Dhabi. Buyer-intent SEO and demand on one side; lead-routing agents, listing intelligence, and viewing-to-offer automation on the other.
DIFCFinancial free zone
ADGMAbu Dhabi
DMCCFree zone · Dubai
Hub71Tech · Abu Dhabi
Dubai Internet CityTech hub
JAFZATrade · Jebel Ali
Smart DubaiGovTech
DAFZAAirport free zone
Dubai property runs on speed-to-lead.
A Property Finder or Bayut enquiry that sits for twenty minutes is a lost commission — the buyer has already messaged three other brokers. The operators who win wire an agent that qualifies, routes, and books the viewing inside two minutes, on WhatsApp, in the language the buyer wrote in.
We build the buyer-intent SEO that captures “1-bed in Dubai Marina” and “off-plan payment plan” searches, the listing-content pipeline that drafts portal-ready copy against your inventory, and the lead-routing layer that connects the portals to your CRM without a single copy-paste.
Finyki is a remote-first studio serving the UAE in Gulf Standard Time. RERA / DLD-aware on process, fluent in the portal stack (Property Finder, Bayut, Dubizzle), and priced in AED.
02 What we run in Real Estate & PropTech
Service shapes across marketing
and AI, tuned to UAE property.
Every engagement targets a search pattern the buyer is on and a workflow your team is stuck in — we ship both.
Portal & paid lead engine
Property Finder / Bayut optimisation plus Meta and Google programs scoped against cost-per-qualified-lead — not raw enquiry volume that clogs your agents’ day.
Speed-to-lead & WhatsApp agents
An agent that answers every portal enquiry in under two minutes, qualifies budget and visa status, books the viewing, and routes to the right agent — in English or Arabic, logged to your CRM.
Listing & comp intelligence
Portal-ready listing copy drafted against your inventory and real DLD transaction comps, plus market-report drafting in your brand voice. Reviewed by a human, never a scraped national database.
Viewing-to-offer automation
Follow-up sequences, document collection (Emirates ID, proof of funds), and offer-stage chasing handled by a copilot — so brokers spend time closing, not chasing paperwork.
Pipeline & commission intelligence
A pipeline and commission dashboard leadership runs the month from — source attribution from portal to close, agent performance, and forecast finance trusts.
Why most UAE property marketing plateaus.
Leads die in the inbox. The portals deliver volume; nobody wired the routing. A qualified enquiry that waits twenty minutes is gone. We fix speed-to-lead first, because it’s the cheapest commission you’re losing.
Generic content nobody searches. “Luxury living redefined” ranks nowhere. Buyers search communities, payment plans, and ROI. We build content around the queries that actually precede a UAE property purchase.
No Arabic, no WhatsApp. Half your buyers prefer Arabic and almost all of them prefer WhatsApp. A web-form-only funnel leaks the GCC and CIS buyer. We build where the buyer actually is.
The CRM is a graveyard. Data entered once, never used. We make the CRM the source of truth the agent, the marketer, and the GM all operate from — not a place leads go to be forgotten.
03 Proof
Property teams already operating
on what we built.
Dubai · Brokerage · Lead AI + SEO
NDA · Dubai Brokerage
Built the WhatsApp speed-to-lead agent that answers and qualifies every portal enquiry in under two minutes, plus the community-intent SEO program now driving a third of net-new buyer leads.
- <2 minFirst response
- +34%Viewing rate
- +31%Organic leads
Abu Dhabi · Developer · Listing + RevOps AI
NDA · Off-plan Developer
Shipped the listing-content pipeline drafting portal copy against live inventory and DLD comps, plus the pipeline dashboard the sales director runs the launch from.
- 6×Listing throughput
- +19%Lead-to-offer
- 100%Source-attributed
▶ How it works
From first call to live
system in six weeks.
Week 0
Scoping call
45 minutes, free. We find the right first lever — no slides.
Week 1
Written scope
One page: the metric, the plan, and the cost in AED.
Weeks 2–6
Build
Working output by week two, eval’d against real data.
Week 6+
Handover
Documented and owned by your team. Retainer optional.
04 Questions Real Estate & PropTech teams ask
Usually in this order.
Do you understand RERA, DLD, and the UAE portal stack?
Yes. We scope process around RERA / DLD requirements and build directly against the portal stack — Property Finder, Bayut, Dubizzle — wiring enquiries into your CRM. We’re not a regulator or a conveyancer, but our automation respects the process your compliance team enforces.
Can the lead agent handle Arabic and WhatsApp?
Yes. WhatsApp is the default channel and the agent responds in the language the buyer wrote in — English or Arabic — qualifying and booking viewings before a human is involved, with full handover context logged.
How much does a real-estate engagement cost?
A first production system (speed-to-lead agent or listing pipeline) typically runs AED 90k–220k, with operate-and-improve retainers from AED 25k–60k / month. Marketing programs are scoped separately against cost-per-qualified-lead. All prices exclude 5% VAT.
Do we own what you build?
Everything — prompts, automations, CRM configuration, ad accounts, and content. It lives in your infrastructure. If you stop working with us, your team keeps operating the system.
How fast can we see impact?
Speed-to-lead and listing automation show measurable change inside 4–6 weeks. SEO compounds over 3–6 months — we’ll tell you honestly which lever pays back first for your inventory.
Your turn
Book the scoping
call.
Forty-five minutes, your agenda, no slides. You’ll leave with a clear read on the right first move for your Real Estate & PropTech team — and a rough shape for the engagement if there is one.