Kacific beams broadband to the hardest-to-reach customers across Asia-Pacific — island nations, maritime operators, government agencies, and rural telcos. We rebuilt the enterprise website, run the SEO program targeting high-intent procurement keywords, and operate always-on paid media across Google and LinkedIn so the right buyers find them before the RFP closes.
2.8× organic traffic to the enterprise site
Kacific sells satellite broadband to buyers most agencies never reach: island-nation telecoms, maritime fleets, disaster-response agencies, and government procurement teams evaluating connectivity where fibre never lands. These are high-consideration, RFP-driven purchases — and the buying decision starts long before anyone talks to sales.
Island nations, maritime operators, government agencies, and rural telcos — technical evaluators comparing coverage, latency, and terms across a shortlist. If you're not in the shortlist's research phase, you're not in the RFP.
The queries that matter aren't high-traffic. They're specific procurement and coverage terms with a handful of monthly searches and enormous deal value — the exact profile generic SEO ignores.
Kacific competes for attention against satellite operators several times its size. Winning meant earning organic and paid visibility on the terms buyers actually use — not out-spending incumbents everywhere.
The enterprise site had to speak to procurement-grade buyers, the SEO program had to rank on genuinely competitive procurement keywords, and paid had to reach a narrow, high-value audience without burning budget on the wrong clicks — all as one system, not three disconnected line items.
A rebuilt enterprise site engineered to convert procurement-grade buyers — clear coverage and capability messaging, search-ready structure, and pages that hold up when a technical evaluator lands mid-decision.
An SEO program aimed at the high-intent procurement keywords buyers use while shortlisting — the specific coverage, connectivity, and solution terms that signal a live evaluation, not idle browsing.
Always-on paid media across Google and LinkedIn, tuned to reach the right buyers — decision-makers at telcos, agencies, and enterprise accounts — and to bring cost per lead down as the program compounds.
We rebuilt the enterprise website from the ground up so procurement buyers get clear answers fast — and so every page is crawlable, structured, and ready to rank the day it ships.
We run the SEO program against the high-intent procurement keywords that map to real buying signals — the coverage, connectivity, and solution terms where showing up top-3 changes who makes the shortlist.
We operate always-on paid media across Google and LinkedIn, reaching the right buyers before the RFP closes and driving cost per lead down as targeting and creative compound.
Web, SEO, and paid run as a single program — so organic and paid reinforce each other, the site converts the demand both create, and the numbers move together instead of contradicting each other.
Four numbers from the engagement — organic reach, inquiry quality, ranking depth, and paid efficiency — all moving in the same direction.
Organic traffic to the enterprise site grew 2.8× — driven by the rebuilt, search-ready site and an SEO program pointed at the procurement terms that actually convert.
Enterprise inquiries rose 41% — more of the right buyers reaching out from the right pages, at the point in their evaluation where a conversation is possible.
11 top-3 rankings on high-intent procurement keywords — the positions that put Kacific in front of buyers while they're building the shortlist, not after.
Cost per lead on paid dropped 34% as always-on Google and LinkedIn campaigns compounded — reaching the same high-value buyers for less as targeting and creative sharpened.
“Finyki rebuilt our SEO program from the ground up and now we're competing with category incumbents three times our size…”
— Head of Growth, Enterprise satellite communications · APAC
Satellite broadband operator serving the hardest-to-reach customers across Asia-Pacific — island nations, maritime operators, government agencies, and rural telcos.
Headquartered in Singapore, selling into a procurement-driven, multi-market APAC buyer base where deals are high-value and high-consideration.
Enterprise website rebuild, an SEO program on high-intent procurement keywords, and always-on paid media across Google and LinkedIn — run as one integrated program.
If you sell something considered — long RFPs, technical buyers, high deal value — we'll send back an honest read of where organic and paid would win first. Inside a week, no deck theatre.