Bilingual product content at scale
PDP and category generation in Arabic and English against your PIM — brand-voice harness, eval gate, and a human review step. Not mass-published LLM slop that Google buries.
06 UAE Verticals · Retail
Marketing & AI for
retail & e-commerce.
We run performance marketing and AI automation for UAE retail and e-commerce operators — omnichannel retailers, marketplaces, and DTC brands across the GCC. SEO, paid, and lifecycle on one side; bilingual product content at scale, support copilots, and merchandising AI on the other.
DIFCFinancial free zone
ADGMAbu Dhabi
DMCCFree zone · Dubai
Hub71Tech · Abu Dhabi
Dubai Internet CityTech hub
JAFZATrade · Jebel Ali
Smart DubaiGovTech
DAFZAAirport free zone
GCC commerce compounds on both sides.
The UAE shopper switches between Arabic and English mid-session, expects WhatsApp support, and pays cash-on-delivery as often as card. The retailers who scale don’t pick between paid growth and AI — they run both: the content pipeline that feeds the catalogue, the support copilot that handles COD and returns, and the paid program that learns from real margin.
We build bilingual PDP and category content against your PIM, support and returns copilots on your actual order data, and merchandising agents tuned to live conversion — plus the performance marketing scoped against contribution margin, not ROAS theatre.
Finyki is remote-first in GST hours, fluent in the regional stack — Shopify, Salla, Zid, and custom commerce — and the COD, WhatsApp, and Arabic-first realities of GCC retail. Priced in AED.
02 What we run in Retail & E-commerce
Service shapes across marketing
and AI, tuned to GCC commerce.
Every engagement targets a commerce workflow with a clear margin or conversion impact — not a vanity chatbot or a vanity campaign.
Support, COD & returns copilots
Tier-one resolution, COD confirmation, and returns triage on your real order data — on WhatsApp and web, in the shopper’s language, with context-rich handover when confidence drops.
Merchandising & recommendation agents
Collection curation and cross-sell against live conversion data, with the A/B harness to prove every change moves revenue-per-session — not CTR vanity.
Category & intent SEO
Category-page SEO against bilingual shopper intent and AEO-tuned content for the answer engines GCC shoppers increasingly use to compare and decide.
Performance & retention
Google, Meta, and TikTok scoped against contribution margin, plus lifecycle automation driven by behaviour — not calendar blasts to a tired list.
Margin & LTV intelligence
Contribution margin per order, LTV-to-CAC, and repeat rate on a warehouse layer you trust — the number the CFO is graded on, not a platform’s self-reported ROAS.
Why most GCC commerce agencies plateau.
English-only content, card-only checkout assumptions. Half the catalogue traffic is Arabic and a big slice of orders are COD. Content and flows built for a Western funnel leak the GCC shopper. We build bilingual and COD-aware from the start.
Content sounded like ChatGPT. Generic LLM PDPs tank brand voice and get caught in Google’s quality filter. We use a voice harness, an eval gate, and a human review step before anything publishes.
Nobody integrated to the PIM or the warehouse. Content from a stale spreadsheet breaks when the PIM updates; attribution that ignores warehouse order-truth is fiction. We integrate to the sources of truth.
Paid optimised to ROAS theatre. Platform-reported ROAS isn’t contribution margin. We optimise to the number that survives the CFO’s spreadsheet.
03 Proof
Commerce teams already operating
on what we built.
UAE · Omnichannel Retail · Content + Support AI
NDA · GCC Retailer
Built the bilingual PDP and category pipeline against the PIM, plus the WhatsApp support and returns copilot handling COD confirmation and tier-one tickets in Arabic and English.
- +52%Auto-resolved
- 6×Content throughput
- AR/ENBilingual
GCC · DTC Brand · Lifecycle + Merch AI
NDA · DTC Brand
Shipped the merchandising and recommendation agent tuned to live conversion, plus lifecycle automation and a paid program scoped against contribution margin.
- 2.7×CM ROAS
- +23%Repeat rate
- +18ptsCSAT
▶ How it works
From first call to live
system in six weeks.
Week 0
Scoping call
45 minutes, free. We find the right first lever — no slides.
Week 1
Written scope
One page: the metric, the plan, and the cost in AED.
Weeks 2–6
Build
Working output by week two, eval’d against real data.
Week 6+
Handover
Documented and owned by your team. Retainer optional.
04 Questions Retail & E-commerce teams ask
Usually in this order.
Can the support and content AI work in Arabic and English?
Yes — bilingual is the default. Product content is generated in both languages against your PIM, and the support copilot answers in the shopper’s language across WhatsApp and web.
Do you handle COD, WhatsApp, and the regional payment realities?
Yes. COD confirmation, WhatsApp support, and the GCC checkout realities are designed in — not bolted on after a Western-funnel build.
Which platforms do you work with?
Shopify, Salla, Zid, BigCommerce, and custom / headless commerce. Platform choice is usually settled before we arrive; we build to it.
How do you keep AI content from hurting SEO?
Every published page passes a quality eval — uniqueness, grounding in your PIM, brand-voice consistency — with a human review gate. We never mass-publish un-reviewed output.
How much does it cost?
First production system typically AED 90k–240k; retainers from AED 25k–60k / month. Paid media is scoped separately. Excludes 5% VAT.
Your turn
Book the scoping
call.
Forty-five minutes, your agenda, no slides. You’ll leave with a clear read on the right first move for your Retail & E-commerce team — and a rough shape for the engagement if there is one.