Marketing & AI for
energy & climate tech operators.

And pretending it does is how most vendors burn the relationship. Energy and climate sales cycles are 12–24 months. The marketing needs to plant flags a committee will remember in month 18, and the AI needs to surface the project your team should have been working on in month 3.

We've worked with renewable-energy platforms, climate-tech SaaS, and industrial-efficiency operators across APAC and the US. The playbook respects the pace of the buyer: pipeline that compounds on a multi-quarter cycle, not a spray of MQLs written off in week three.

Finyki is remote-first, with teams across Singapore and the United States. EDB grant-aware, policy-literate, and operators who can read a PPA term sheet before the first call.

SaaS playbook on infrastructure buyers. Six-week sales cycles, MQL-SQL conversion, and growth-loop thinking don't translate to a utility procurement. We build against your actual buyer — sometimes a commercial playbook, sometimes a BD operating model.

Policy signal was hand-managed. A partner reading policy announcements manually can't scale past a region. We build monitoring automation so your team spends time on analysis, not sourcing.

Nobody read the term sheet. Energy commercial terms are complex — PPA structures, tax-equity flips, ITC vs PTC. An AI or a content piece that drafts generic proposals without understanding commercial structure embarrasses the team on the first call.

The agency didn't understand grants. A significant slice of climate-tech commercial work is structured around IRA, EDB, and equivalent programs. We scope engagements grant-aware and write SoWs that align where helpful.

Week 0 — Scoping call (free). Forty-five minutes on your call, not ours. You describe the workflow that's bleeding time, the demand program that's plateaued, or the system that's stuck. We tell you which lever is the right first move, and roughly what shape the engagement would take.

Week 1 — Written scope. A one-page scope with the specific agent, workflow, or marketing program, the success metrics, the eval or measurement plan, and the cost. No 60-slide proposal.

Weeks 2–6 — Build. You see working output by the end of week 2, iterated weekly. Evals, analytics, or campaigns run against real production data from week 3. Your team joins the build reviews.

Week 6+ — Handover & operate. Full documentation ships to your repo, your CRM, your ad accounts. Your team runs it. We stay on for operate-and-improve retainer if you want us — many clients keep us for 18+ months. Many don't. Both are fine.