Trust-first content & AEO
Content programs built for fintech buying committees — technical deep-dives, compliance explainers, and AEO content that lands in the answer engines CISOs and CFOs actually use. Legal-reviewable, cite-first.
02 Verticals · Fintech
Marketing & AI for
fintech operators.
We run compliance-aware marketing and AI automation for fintech and financial-services operators — where every piece of content survives a legal review, and every deployment survives a regulator on Monday morning.
KacificSatellite Internet · SG
FlexxonNAND Solutions · SG
X-PHY IncCybersecurity · US
Gauze CareMedical Products · US
NDAB2B SaaS · US
NDAFintech · SG
NDAClimate & Energy · APAC
NDALogistics · US
Fintech trust is built on both sides.
Your buyer is a committee — risk, security, finance, product, and procurement. Winning the deal takes a content program the CISO forwards internally and an onboarding copilot the same CISO will sign off for production. Most agencies handle one of those, not both.
We've shipped into regulated environments on both sides of the Pacific — SG-licensed B2B fintechs and US-headquartered risk platforms. Every engagement lands with trust-first marketing assets, a production automation system, and the audit documentation both your buyer and your auditor actually ask for.
Finyki is remote-first, with teams across Singapore and the United States. We staff senior-only on fintech engagements — nobody learning compliance on your data or your brand.
02 What we run in Fintech
Service shapes across marketing
and AI, tuned to financial services.
Every engagement scopes against the control framework your risk team enforces — on the marketing assets and the automation alike.
ABM & paid for committee buying
Multi-persona ABM targeting CISO, CFO, Head of Risk, and Head of Product at the same account. LinkedIn, paid search, and intent-signal activation on the segments that buy fintech.
Compliance-aware brand & product site
Website and product marketing surfaces with content approval workflows, legal-review gates, and audit trails baked in. So your marketing team ships without breaking a compliance control.
KYC & onboarding copilots
Document extraction, sanctions screening, and risk scoring wired into your KYC workflow. Human-in-the-loop for edge cases; full audit trail on every model decision.
Transaction monitoring & AML agents
Second-line agents that triage alerts before an analyst sees them — with citations, false-positive feedback, and a model registry your risk committee can explain to MAS.
Reconciliation & ops automation
The seventy-spreadsheet workflow your ops team runs overnight — replaced with a monitored pipeline that flags exceptions to a human rather than creating them silently.
Why most fintech agencies plateau.
Marketing got approved, the AI didn't. Or vice versa. You can't retrofit MAS TRM, PCI, or SOC 2 around a production system — marketing or automation. We scope the control framework first, then design the content, the campaigns, and the deployment to fit it.
Generic content the CISO deletes on sight. Fintech buyers smell marketing slop faster than any other vertical. Every asset needs to survive 'prove it' — citation-first, source-of-truth-linked, legally reviewable.
No eval harness, no audit trail. 'The model was right 80% of the time' is not an audit response — and 'the campaign had 4% CTR' isn't a pipeline story. Every engagement ships with evals, attribution, and the documentation both your auditor and CFO can explain.
Vendor lock-in on regulated data. Your prompts, fine-tunes, embeddings, logs, ad accounts, and tracking configs — all in your cloud, under your IAM. We don't hold a copy.
03 Proof
Fintech teams already operating
on what we built.
Singapore · B2B Fintech · Risk AI
NDA · Licensed Payments Platform
Replaced a 14-person second-line AML analyst team's triage workflow with an agent that now handles 70% of alerts before a human sees them. Built under MAS guidelines with full model registry and challenger framework.
- -71%Analyst triage time
- +18%True-positive rate
- 100%Audit-traceable
US · B2B Credit Risk · Marketing + AI
NDA · Credit Decisioning Platform
Rebuilt the marketing site and technical content program, plus the document-extraction copilot underneath the product. Eval harness, legal-review workflow, and explainability layer all shipped for SOC 2 Type II.
- +62%Organic pipeline
- 3.4×Applications per day
- SOC 2Type II ready
How an engagement usually starts.
Week 0 — Scoping call (free). Forty-five minutes on your call, not ours. You describe the workflow that's bleeding time, the demand program that's plateaued, or the system that's stuck. We tell you which lever is the right first move, and roughly what shape the engagement would take.
Week 1 — Written scope. A one-page scope with the specific agent, workflow, or marketing program, the success metrics, the eval or measurement plan, and the cost. No 60-slide proposal.
Weeks 2–6 — Build. You see working output by the end of week 2, iterated weekly. Evals, analytics, or campaigns run against real production data from week 3. Your team joins the build reviews.
Week 6+ — Handover & operate. Full documentation ships to your repo, your CRM, your ad accounts. Your team runs it. We stay on for operate-and-improve retainer if you want us — many clients keep us for 18+ months. Many don't. Both are fine.
04 Questions Fintech teams ask
Usually in this order.
Do you handle both the marketing and the AI for fintechs?
Yes — and that's usually why clients hire us. The same engagement ships the content, the ABM, the compliance-reviewed website, and the production automation. One team, one control framework, one roadmap.
How do you handle MAS TRM or SOC 2 requirements?
We scope control-framework-first. Every engagement starts with a mapping of the deployment and content pattern against the regulatory controls your risk team enforces. Model choice, data residency, eval design, and content approval flows all fall out of that map.
Can AI be used for KYC or AML under Singapore law?
Yes, with constraints. MAS FEAT principles scope what we build: human-in-the-loop for material decisions, full model registry, challenger models, and periodic fairness testing are all table stakes.
What does fintech-specific marketing look like?
Trust-first content built for multi-persona committees. AEO-optimized explainer content, CISO-appropriate technical assets, CFO-appropriate ROI and compliance modeling. Every campaign designed to survive a legal and risk review.
What about data residency?
We deploy into your cloud accounts — whichever region and provider your data policy specifies. SG deployments typically run in ap-southeast-1 or ap-southeast-3; US deployments in us-east or us-west. Embeddings, prompts, and logs stay inside that boundary.
How long does a compliant production deployment take?
8–14 weeks for a first production agent under a formal control framework. Marketing programs run in parallel — first production content inside 4–6 weeks, ABM activation at 6–8 weeks.
Do you handle grant applications for EDB, IMDA, or MAS FSTI?
We've written scopes for half a dozen approved Singapore grants — PSG, EDG, AI Accelerate, and FSTI proof-of-concept. We don't submit on your behalf, but we'll structure the SoW so it aligns with scheme criteria.
Your turn
Book the scoping
call.
Forty-five minutes, your agenda, no slides. You'll leave with a clear read on what the right first move is for your Fintech team — and a rough shape for the first engagement if it is.