Programmatic SEO & PLG content
Search programs built for SaaS keyword shapes — comparison pages, integration pages, alternative-to pages — plus a PLG content engine that ships every week. Technical SEO, AEO, and content strategy in one team.
01 Verticals · SaaS
Marketing & AI for
SaaS operators.
We run both sides of go-to-market for B2B SaaS companies — SEO, demand programs, content, and brand on the marketing side; agents, RevOps intelligence, and lifecycle automation on the AI side. Production-grade on day one, owned by your team at launch.
KacificSatellite Internet · SG
FlexxonNAND Solutions · SG
X-PHY IncCybersecurity · US
Gauze CareMedical Products · US
NDAB2B SaaS · US
NDAFintech · SG
NDAClimate & Energy · APAC
NDALogistics · US
SaaS needs the marketing and the machine.
Most SaaS companies hire one agency for demand gen and another for AI tooling, then spend the next six months reconciling the attribution. We ship both sides together: the SEO program that brings qualified traffic, the content engine that converts it, the agent that pre-briefs the AE the morning of the call, and the RevOps layer that forecasts what it all adds up to.
We've spent the last decade inside B2B SaaS companies — from pre-Series A to ASX-listed — building the systems that compound. Most recently as the team behind Felix, which ran on the same operating pattern we ship to clients now.
Finyki is a remote-first studio with teams across Singapore and the United States — APAC and Americas under one operating pattern. We work with 30+ SaaS companies at any time, evenly split across the two regions.
02 What we run in SaaS
Service shapes across marketing
and AI, tuned to SaaS.
Every engagement maps to a pipeline stage your team is stuck on — then compounds across both sides of the stack.
Paid media, lifecycle & ABM
Google, LinkedIn, and paid-social programs scoped against CAC payback — not vanity MQLs. Plus lifecycle automation and named-account ABM for the segments that justify it.
AI-native marketing site
Headless site with personalization, dynamic landing pages, and agent-driven content. Built so your marketing team ships new plays without a ticket.
Sales-research agents
Pre-brief every AE call with a synthesis of the account's funding, hiring signal, product releases, and last six touchpoints. Trained on your ICP scoring, wired to Salesforce or HubSpot.
Churn & expansion intelligence
Predictive churn signals, expansion-play automation, and CS copilots that brief the AM before the QBR — on the warehouse your team already trusts.
Pipeline & attribution layer
Multi-touch attribution, pipeline forecasting, and territory intelligence that finance, sales, and marketing run the quarter from. Not a Salesforce dashboard.
Why most SaaS agencies plateau.
They pick one side of the stack, not both. A demand-gen agency that can't wire the CRM, or an AI shop that can't write a landing page, will always leave margin on the floor. We ship the full motion — creative, performance, automation, data — under one operating pattern.
They sell dashboards, not outcomes. A chart showing MQL velocity isn't the same as a system that moves revenue. Most agencies stop at reporting; we stop at the action the report should trigger.
They don't speak CFO. SaaS is run on CAC payback, magic number, and net revenue retention. If the marketing or the automation can't be tied to one of those, it's overhead. We scope against commercial metrics.
They staff juniors on seniors' rates. The operator who pitched your engagement is on the build calls — and the media reviews. Always.
03 Proof
SaaS teams already operating
on what we built.
Singapore · B2B SaaS · RevOps + AI
NDA · Industrial SaaS
Built the churn-risk model, the CS copilot that drafts QBR briefs against it, and the pipeline forecast finance signs off on. Engagement paid back in the first renewal cycle.
- +38%Net revenue retention
- -22%CAC payback
- 12×CS brief speed
US · B2B SaaS · Demand + Sales AI
NDA · Vertical SaaS
Rebuilt the demand program around account-level intent, shipped the sales-research agent that briefs every enterprise AE, and ran the programmatic SEO that now drives 41% of qualified pipeline.
- +41%Organic pipeline
- +24%Win rate
- 3.1×ACV mix shift
How an engagement usually starts.
Week 0 — Scoping call (free). Forty-five minutes on your call, not ours. You describe the workflow that's bleeding time, the demand program that's plateaued, or the system that's stuck. We tell you which lever is the right first move, and roughly what shape the engagement would take.
Week 1 — Written scope. A one-page scope with the specific agent, workflow, or marketing program, the success metrics, the eval or measurement plan, and the cost. No 60-slide proposal.
Weeks 2–6 — Build. You see working output by the end of week 2, iterated weekly. Evals, analytics, or campaigns run against real production data from week 3. Your team joins the build reviews.
Week 6+ — Handover & operate. Full documentation ships to your repo, your CRM, your ad accounts. Your team runs it. We stay on for operate-and-improve retainer if you want us — many clients keep us for 18+ months. Many don't. Both are fine.
04 Questions SaaS teams ask
Usually in this order.
Do you run marketing and AI as one engagement, or two?
One. The whole point of working with us is that the SEO program, the demand campaigns, the website, the sales-research agent, and the RevOps forecast are designed together. Split across two agencies, they fight each other.
How fast can we see impact on pipeline or retention?
First production system in 4–8 weeks. Measurable pipeline or retention lift usually shows inside one renewal or deal cycle — 60–120 days for most of our SaaS clients.
Do you work with product-led and sales-led SaaS?
Both. PLG work skews toward activation, lifecycle, and programmatic SEO. Sales-led skews toward ABM, research agents, and pipeline forecasting. Most hybrids need a mix.
How do you measure success?
Commercial metrics — CAC payback, NRR, win rate, pipeline velocity. We scope against the one metric your exec team is graded on. Vanity dashboards are a red flag, not a deliverable.
Do we own what you build?
Every prompt, eval, deployment config, log — and every campaign account, tracking plan, and content asset — lives in your cloud, your CRM, your ad accounts. Fire us tomorrow and your team keeps operating the system.
What SaaS tooling do you work with?
Salesforce and HubSpot on CRM. Gong or Chorus on conversation intelligence. Snowflake / BigQuery on the warehouse. Segment or RudderStack on CDP. Ahrefs / Semrush / Clearscope on SEO. Tool choice follows the problem.
Can we use EDB or IMDA grants for this?
Many of our SG SaaS engagements qualify for PSG, EDG, or AI Accelerate. We'll help structure the SoW against scheme criteria — we don't submit on your behalf.
Your turn
Book the scoping
call.
Forty-five minutes, your agenda, no slides. You'll leave with a clear read on what the right first move is for your SaaS team — and a rough shape for the first engagement if it is.