01 Singapore · Digital Marketing

Digital Marketing Agency
in Singapore.

A B2B digital marketing agency for Singapore teams that are tired of marketing they can't tie to revenue. We build the full engine — brand and positioning, demand and growth, content, SEO and AEO — measured against pipeline, not impressions. AI-native where it adds leverage, strategy-led where it matters, and built so your team owns the result.

4.9/5 on Clutch · 8 reviews
KacificSatellite Internet · SG FlexxonNAND Solutions · SG X-PHY IncCybersecurity · US Gauze CareMedical Products · US NDAIndustrial SaaS · SG NDAB2B Fintech · SG NDAClimate & Energy · APAC NDALogistics · SG

Marketing tied to revenue.
Not vanity metrics.

Most Singapore marketing reports lead with impressions, reach, and follower counts — numbers that go up while the pipeline stays flat. It feels like progress and costs like progress, but the sales team never sees it. That's the gap we exist to close.

We build demand programmes tied to revenue, not reach: positioning that makes a complex product obvious, content that earns trust with technical buyers, paid and lifecycle that nurture a considered purchase, and SEO/AEO that gets you found in Google and inside AI answers — all wired to a number you can defend in a board meeting.

We're a remote-first practice focused on Singapore B2B: SGT working hours, PDPA-literate, grant-aware, and AI-native where it adds leverage. The strategy is human; the speed is AI. You own the engine we build — the playbooks, the assets, the data.

02 What we do

The full engine,
tuned to Singapore B2B.

Every channel maps to a job in the funnel — be understood, be found, be chosen, be remembered — and every one is measured against pipeline.

01 · Brand

Brand & positioning

How a complex product gets understood in seconds. Messaging, narrative, and identity that make the buyer think "that's exactly my problem" before you've said a word about features.

02 · Demand

Demand & growth

Paid media (LinkedIn, Google, Meta) and lifecycle nurture built around a considered B2B purchase — tied to qualified pipeline, not clicks, so spend compounds instead of renting attention.

03 · Content

Content & thought leadership

The content technical buyers actually trust — written with your expertise, produced at AI speed, and built to earn search rankings, AI citations, and credibility over time.

04 · Search

SEO & AEO

Being found in Google and cited inside AI answers and AI Overviews. The two feed each other — and as buyers start research inside AI tools, being uncited there is the new invisibility.

Built for Singapore B2B — not retrofitted from B2C.

B2B by design. Long sales cycles, multiple stakeholders, considered purchases. We build positioning, content, and nurture for buyers who compare carefully — not impulse funnels borrowed from consumer marketing.

AI-native, strategy-led. AI gives us speed on production, research, reporting, and marketing operations. The judgement, positioning, and quality bar stay human — so you get leverage, not generic AI slop that erodes trust.

Measured against money. Pipeline, qualified leads, cost per opportunity, revenue. If a channel only produces vanity metrics, we say so and reallocate. Reporting is wired so you can see what each dollar returns.

Grant-aware. Many Singapore marketing and website engagements qualify for PSG, and larger capability or internationalisation work can fall under EDG-type schemes. We shape scope to fit the criteria — we don't submit for you.

03 How we work

Diagnose, position,
build, compound.

We don't start with tactics. We start with where the pipeline is leaking — then build the system that fixes it and keeps improving.

Step 01

Diagnose

An honest audit of where demand breaks — positioning, channels, funnel, measurement — so we fix the real leak, not the loudest symptom.

Step 02

Position

Sharpen how the market understands you. Everything downstream — content, ads, SEO — gets easier when the positioning is clear.

Step 03

Build

Stand up the channels that fit your buyer — content, paid, lifecycle, SEO/AEO — wired to your CRM so every touch is attributable.

Step 04

Compound

Operate, measure, and reallocate monthly. Kill what only looks good; double down on what creates pipeline. The engine gets better over time.

Your turn

Talk to us about
your pipeline.

Thirty minutes, your agenda, no slides. You'll leave knowing where your marketing is leaking, which channel to fix first, and a rough scope and cost. Not sure where to start? Begin with the AI Operations Audit.

Start the conversation

Remote-first · Singapore-focused
Explore Demand & Growth and SEO & AEO.

04 Questions Singapore teams ask

About digital marketing in Singapore.

How much does a digital marketing agency cost in Singapore?

Most B2B digital marketing in Singapore is a monthly retainer. SME programmes run roughly SGD 2,000–5,000 per month, mid-market B2B programmes roughly SGD 5,000–15,000, and multi-channel or multi-market programmes SGD 15,000–25,000+ per month. Project pieces — a brand sprint, a website, a campaign — are usually scoped separately. All figures exclude 9% GST and are indicative of the market, not a quote. We scope to the pipeline you need, not a fixed package; see our pricing page for how engagements are structured.

What does a digital marketing agency actually do?

A full-service digital marketing agency covers the channels that move pipeline: brand and positioning (how you're understood), demand and growth (paid media and lifecycle nurture), content and thought leadership, SEO and AEO (being found in search and AI answers), and the website that converts it all. The good ones tie every channel to a revenue number and kill the ones that only produce impressions. That measurement discipline is the difference between marketing as a cost centre and marketing as a growth engine.

Do you specialise in B2B digital marketing?

Yes — B2B is the focus. Long sales cycles, considered purchases, and multiple stakeholders need a different playbook from B2C: positioning that makes a complex product obvious, content that earns trust with technical buyers, demand programmes that nurture over months, and attribution that follows the deal rather than the click. We build for companies that compete globally from Singapore.

Can you run paid ads — Google, LinkedIn, and Meta?

Yes, within demand and growth. We run paid media on the platforms your buyers actually use — LinkedIn and Google for most B2B, Meta where it fits — but tied to pipeline and qualified leads, not reach or vanity clicks. Paid is one lever in a system that also includes lifecycle nurture, content, and SEO, so spend compounds instead of renting attention.

Do you do SEO and AEO as well?

Yes. SEO (ranking in Google) and AEO — answer engine optimisation, being cited inside ChatGPT, Perplexity, and Google's AI Overviews — are core to how we build demand. As more Singapore buyers start research inside AI tools, being uncited there is a new kind of invisibility. See our SEO & AEO service and our guide to the best SEO agencies in Singapore for how we think about it.

Is this AI-native marketing, or just the usual with an AI label?

AI-native, but strategy-led. We use AI to move faster on content production, research, reporting, and marketing operations — not to flood the internet with generic AI copy that erodes trust. The strategy, positioning, and judgement are human; the leverage is AI. It's the same philosophy as our AI automation practice: build the engine, own the output.

Can digital marketing be subsidised by PSG or EDG in Singapore?

Some digital-marketing and website engagements qualify for the Productivity Solutions Grant (PSG), and larger capability-building or internationalisation work can fall under the Enterprise Development Grant (EDG) or its successor schemes. Eligibility depends on the specific solution and your company's status. We'll shape the scope to align with scheme criteria, but we don't submit the application on your behalf — that's on you and your business advisor.

Which is the best digital marketing agency in Singapore?

There is no single best digital marketing agency in Singapore — fit depends on what you're selling and to whom. SMEs selling to consumers need a different agency from a B2B company with a six-month sales cycle. Finyki sits at the B2B, AI-native, revenue-measured end: positioning, demand, content, and SEO/AEO built to generate pipeline for companies with complex products. Match the agency to your model, and ask any shortlist to show results in your situation, not just awards.

How do you measure success?

Against pipeline and revenue, not impressions and likes. We agree the metrics that matter — qualified leads, pipeline created, cost per opportunity, and ultimately revenue — and wire the reporting so you can see what each channel returns. If a channel only produces vanity metrics, we say so and reallocate the spend. Marketing you can't tie to money is a cost; marketing you can is an investment.

How do we get started?

Send a note to hello@finyki.com or start a project via the contact form. We'll reply within 24 hours with an honest read on where your marketing is leaking, which channel to fix first, and a rough scope and cost. Not sure where to start? The AI Operations Audit is a good first step.