Crawlability
robots.txt, XML sitemaps, crawl traps, redirect chains, status codes and orphaned pages — and, where we have server logs, how Googlebot actually spends its time on your site.
- Crawl audit
- Log analysis
- Sitemaps
01 Singapore · Technical SEO
Technical SEO
audit services.
Most B2B sites that don't rank aren't short of content. They have pages Google never indexed, internal links that strand their best work, templates that render blank to crawlers, and schema that's missing or wrong. Our technical SEO audit finds those failures, ranks them by impact, and hands you a fix list your developers can ship — whether or not we're the ones who fix it.
4.9/5 on Clutch · 8 reviews
KacificSatellite Internet · SG
FlexxonNAND Solutions · SG
X-PHY IncCybersecurity · US
Gauze CareMedical Products · US
NDAIndustrial SaaS · SG
NDAB2B Fintech · SG
NDAClimate & Energy · APAC
NDALogistics · SG
Content can't rank on a site Google can't read.
The pattern is common on B2B sites: dozens of solid pages, only some of them indexed, and the commercial pages that matter most buried several clicks deep with a single internal link pointing at them. No amount of new content fixes that. The audit comes first because it's usually the cheapest ranking improvement a site can buy.
It's also the step most agencies rush, because a crawl report is easy to export and hard to act on. Ours isn't a 200-page PDF of warnings. It's a ranked list: what's broken, why it matters, roughly what it's costing you, and exactly what to change.
In 2026 the audit has a second audience too: AI crawlers. If GPTBot, ClaudeBot and PerplexityBot can't fetch and parse your pages, you won't be cited in AI answers, however good the content is.
02 What we check
Nine areas.
One ranked fix list.
Every finding is scored by impact and effort, so your developers fix what moves rankings first — not what a crawler happens to flag loudest.
Indexation & cannibalisation
What's indexed against what should be, canonical conflicts, thin and duplicate pages, stray noindex tags, and pages competing with each other for the same query.
- Index coverage
- Canonicals
- Cannibalisation
Internal linking
Click depth, how link equity flows to your commercial pages, anchor text, and the navigation and footer structure that quietly decides which pages Google thinks matter.
- Click depth
- Link equity
- Anchors
Core Web Vitals
LCP, INP and CLS measured on your real templates, with the causes traced — image and font loading, render-blocking resources, and heavy third-party scripts.
- LCP
- INP
- CLS
JavaScript rendering
Whether the content Google renders matches what your users see — critical for sites built on JavaScript frameworks, where key copy and links can be invisible to crawlers.
- Rendered HTML
- Hydration
- Hidden links
Structured data
Organization, Service, Article, FAQ and Breadcrumb markup — present, valid, and consistent with what's on the page, so you're eligible for rich results and easier for AI to quote.
- JSON-LD
- Rich results
- Validation
AI search access
Whether GPTBot, ClaudeBot, PerplexityBot and Google's AI features can reach and parse your key pages, and whether your content is shaped to be cited, not just ranked.
- AI bots
- llms.txt
- Quotability
hreflang & multi-market
For sites serving Singapore and regional markets: hreflang, geo-targeting, and duplicate regional pages that split your rankings across countries.
- hreflang
- Geo-targeting
- Duplicates
Security & manual actions
HTTPS and mixed content, Search Console security issues and manual actions, and pages — like login screens or third-party branding — that can trip Safe Browsing warnings.
- HTTPS
- Manual actions
- Safe Browsing
What you get.
A ranked fix list. Every issue scored by impact and effort, with the evidence and the exact change — written for the developer who'll ship it, not for a slide deck.
An indexation map. Which pages are indexed, which aren't and why, and which pages are competing with each other for the same query.
Quick wins. The fixes worth shipping this week — usually internal links, titles, canonicals and sitemap hygiene — separated from the bigger structural work.
A roadmap you keep. We walk your team through the findings and the order of work. The roadmap is yours, whether we implement it or your developers do.
What a technical SEO audit costs.
A one-off technical audit sits in the SGD 1,500–8,000 band, depending mainly on site size and complexity. A 50-page marketing site is a very different job from a 5,000-page site with faceted navigation or several regions.
It's a fixed price you approve before we start, before 9% GST. If you continue into an SEO programme with us, we credit the audit fee against the retainer.
Not ready for a paid audit? Send us your domain and three queries you wish you ranked for, and we'll send back a free read on where you'd win first. That's a sales tool, too — we just say so.
Your turn
Find out what's blocking
your rankings.
Send us your domain and the three queries you most want to win. We'll reply within 24 hours with a fixed price and scope for the audit.
Book a technical SEO audit
hello@finyki.com
Remote-first · Singapore-focused
Explore SEO in Singapore and SEO & AEO.
07 Questions teams ask
About technical SEO audits.
What is a technical SEO audit?
A technical SEO audit checks whether search engines can crawl, render, index and understand your site — the foundations beneath content and links. It covers crawlability, indexation, site architecture and internal linking, page speed and Core Web Vitals, JavaScript rendering, structured data and, increasingly, access for AI crawlers. The output should be a prioritised list of fixes, not a raw crawl export.
How much does a technical SEO audit cost in Singapore?
A one-off technical audit in Singapore typically costs SGD 1,500–8,000, depending mainly on site size and depth. Ours sits in that band as a fixed price you approve before we start, before 9% GST, and we credit it against a retainer if you continue. Automated "free audits" that output a score are lead magnets: fine for a quick sanity check, but not a substitute for someone working out what is actually stopping you from ranking. Our guide to SEO pricing in Singapore covers audits alongside retainers and packages.
How long does a technical SEO audit take?
It depends on site size and how much access we have to Search Console, analytics and server logs. We confirm the timeline in the fixed scope before we start, so you know when the fix list lands.
What do you need from us?
Read access to Google Search Console and your analytics, a list of your most important pages and the queries you want to win, and — if available — server logs and a staging environment. The more access, the less guessing.
Will you fix the issues, or just report them?
Either. The fix list is written for your developers to ship, and many teams implement it in-house. If you'd rather we implement it — or you want the fixes followed by an ongoing SEO programme — we scope that separately, and the audit fee is credited against the retainer.
How often should a website be audited?
A full technical audit once a year, plus a targeted check after any redesign, migration, CMS change or significant drop in organic traffic. Most technical regressions arrive with a release, not slowly over time.
Does the audit cover AI search and AEO?
Yes. We check whether AI crawlers such as GPTBot, ClaudeBot and PerplexityBot can reach and parse your key pages, whether your structured data and content shapes are easy for language models to quote, and how you show up in AI answers for your target queries. Our guide to schema markup for AEO goes deeper.
Is this the same as your AI Operations Audit?
No. The technical SEO audit is about your website's visibility in search. The AI Operations Audit is a different diagnostic that maps where automation pays back first in your operations.
How do we get started?
Send a note to hello@finyki.com or start a project via the contact form with your domain and the three queries you most want to win. We'll reply within 24 hours with a fixed price and scope for the audit.