SEM Agency
in Singapore.

SEM (search engine marketing) is paid visibility on search engines. PPC (pay-per-click) is the pricing model — you pay when someone clicks — and it also covers paid social. Google Ads is the platform where most SEM in Singapore runs. In practice, an SEM agency, a PPC agency and a Google Ads agency are usually selling the same core service: planning, running and optimising paid search campaigns.

There are two costs: the media you pay Google, and the management you pay an agency. For the B2B services terms we track, top-of-page clicks in Singapore cost roughly US$20–65 each, so the media budget has to buy enough clicks to learn what converts. On management, we price paid programmes the way we price everything — a fixed scope you approve before work starts, with no hourly meter. Some agencies charge a percentage of ad spend; ask any shortlist how they are paid, because a fee that rises with spend rewards spending more, not converting better. See how our engagements are structured.

Enough to learn. If the clicks that matter cost US$30–50, a budget that buys only a few clicks a day will take months to find what converts. Start with the handful of high-intent queries closest to purchase, prove your cost per qualified lead, then widen. We model a starting budget from your deal value and close rate before you commit a dollar.

Usually both, for different jobs. Google Ads captures people already searching for what you sell — high intent, limited volume. LinkedIn reaches the buying group by job title and company before they search, at a higher cost per click. We split budget by where your buyers are and what each channel returns in qualified pipeline, and rebalance as the results come in.

Campaigns can produce enquiries within days of launch. Making them efficient takes longer: the first weeks are about learning which queries, audiences and landing pages convert, and cost per qualified lead should fall as spend concentrates on what works. That is why we report weekly, not quarterly.

For most B2B teams, yes. Paid search gets you leads now and shows you which queries convert; SEO turns the winners into traffic you don't pay for per click. Run as one programme, the two stop competing for the same budget and start compounding. See our SEO agency services in Singapore.

Yes. We start with an audit of account structure, search terms, conversion tracking and landing pages. We fix tracking first — so we're optimising toward qualified leads rather than form fills — then restructure in stages instead of resetting what already works.

Our practice is built for B2B: considered purchases, long sales cycles and buying groups. If you're a high-volume B2C or e-commerce brand where shopping feeds and ROAS at scale are the game, an agency built for that will usually serve you better, and we'll say so on the first call.

Send a note to hello@finyki.com or start a project via the contact form. Tell us what you sell, to whom, and what you spend today. We'll reply within 24 hours with an honest read on where your budget is leaking, what we'd change first, and a rough scope and cost.